ABOUT US

Hello my name is Pedro, a proud second generation Texan from El Paso, and 10 years ago exactly I quit my job and I started a beard company by the name of Black Rebel Beard Co. ever since then I've been living the American dream. Which turned out to be working basically 24/7 to run a successful small business haha. But i wouldn't trade it for the world and now i have the family and life I've always dreamed about. Not a day goes by that i don't thank God and know how blessed I am to do this for a living. 

I've always had a few ideas in my head about how to branch out without selling out, and well this is one of them. The third one is coming soon. BEARDICA has finally come together exactly to what i was envisioning. Just needed a decade knowledge plus the right containers and technology not to mention time that we still barely have. That being said it all came together finally and i couldn't think of a better time to launch than on our 10 year anniversary of BRBC basically. While we are not targeting the same audience we do bring you the same quality and scents we are known for. BEARDICA comes with a mission and more simplified non animal product version for the masses. Actually just tell very few people about us please. We are still a 2 man operation, we don't want to grow big, we don't want to be in stores ever, we just love what we do. Honestly i want to leave something behind for my kid and also give back a bit to this great country that allowed me to do this in the first place. Blunt honesty/transparency while under promising and over delivering is my only sales tactic. God bless. 

Oh and yes that's my 68 scout on the cover and this is my 59 F-250 4x4, its been my main hobby for over 25 years, building old 4x4s, off-roading, shooting, camping, dad lives on a small ranch, hell i used to breed blue heelers lol. We even just got a motorhome that hopefully we can see more places and I can do more with my kid. That's kinda the inspiration and connection behind BEARDICA and RAD RANCH